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Brokerage in the Dholera market

Landscaped canal front walkway in Dholera Activation Area
Walkways along the Activation Area canal · Source: DSIRDA / DICDL (dholera.gujarat.gov.in)
Answer first: in Dholera's primary market, buyers usually pay no direct brokerage; developers pay channel partners a success fee at closing. That structure is standard, legal and invisible, and it quietly explains most of the market's behaviour: it is why every "free consultant" ultimately steers you somewhere. Raaha Group is paid the same way, and this page exists because we would rather you know exactly that than trust us blindly.

Search "dholera brokerage rates" and you will find nothing useful, which is remarkable for a market this loud. The economics are not secret because they are shameful; they are secret because opacity converts better. We think the opposite converts the people we want.

Who pays whom in this market

DEVELOPERsells the plot BUYER (YOU)pays only for the plot RAAHA DESKbuyer-side advisory channel fee,only at closing,disclosed in writing advice, shortlists,verification: Rs 0 plot payment, direct to developer No inventory at the desk, no paid placements, walk-away advice included

How money moves in this market

Primary sales (developer to buyer): developers budget marketing and channel costs into pricing. Channel partners (brokers, advisors, desks like ours) receive a percentage success fee from the developer when a sale closes. The buyer writes no brokerage cheque, which is why so much Dholera advice is free: the free advisor is compensated by the destination.

Resale (owner to buyer): thinner, less standardised: fees may come from seller, buyer or both by agreement. Anyone active in Dholera resale should state their fee basis upfront; on our resale desk we do exactly that, in writing, before engagement.

The conflict, named

Success fees from developers create an obvious tilt: an advisor eats only when you buy, and only from projects that pay channels. We cannot delete that structure from the market; we can only counter it structurally, so we do: we hold no inventory, our shortlists must survive our own published verification checklist, our fee is disclosed to you in writing before you transact, and we publish walk-away advice (red flags, budget cautions) that regularly costs us closings. A desk that never tells you not to buy is a funnel, whatever it calls itself.

Questions to ask any advisor, including us

Who pays you, and when? Will you disclose the fee on my specific transaction? (Ours: yes, in writing, before you sign anything.) Do you hold inventory in what you are recommending? What happens to your fee if I negotiate the price down? If verification fails after booking, where do you stand? Collect the answers in writing and the market's fog thins fast.

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